Festival Marketing Campaigns & Follow-up Automation
Launch targeted festive marketing campaigns for Diwali, Dhanteras, and Akshaya Tritiya with automated WhatsApp templates and winback queues.
Step-by-Step Instructions
Open Marketing & Campaign Wizard
Navigate to the Marketing tab and tap 'New Campaign'.
Choose Festival or Occasion Template
Select from pre-configured festive campaigns: Dhanteras & Diwali, Akshaya Tritiya, Wedding Season, Valentine's Day, or Anniversary Specials.
Customize Festive Offer & Making Charge Discount
Configure special festive offers (e.g. 'Flat 25% Off on Making Charges' or 'Free Silver Coin on Gold purchases above ₹50,000').
Target Customer Segments
Select target audience: All Customers, High-Value VIPs, Gold Scheme Members, or Inactive Customers (Wapas Aayi winback).
Dispatch via WhatsApp & Schedule Follow-ups
Send dynamic personalized WhatsApp promotional messages. WorkManager schedules follow-up queues to remind customers before festival dates.
Expected Outcome
Drive massive footfall and counter sales during major jewellery shopping festivals with zero marketing agency costs.
Important Points & Common Pitfalls
- Sending festive broadcasts without customizing your shop contact number and showroom address in the template.